There are a range of factors that influence whether or not your pet will perform a behaviour when you ask, but a big one that is often overlooked is motivation. You’ve asked your pet to do something, now they’re wondering “what’s in it for me?”
Many people hold the belief that our pets, particularly our dogs, should do what we say “to please us”. There are a number of things wrong with this expectation, but in particular is the fact that animals don’t live by what’s right or wrong in the world but rather by what brings them good things and what causes bad things to happen. They repeat behaviours that bring them good outcomes, and avoid behaviours that lead to bad things happening.
Which brings us back to motivation. You’ve asked your dog to come, but he’s having a blast barking at dog on the other side of the fence. You’re empty handed, and you sound mad. What’s in it for him? Not much! He could stay at the fence having a blast, or he could come to you and get in trouble. He has no concept that it will please you if he comes on cue, he is just interested in how it affects his day.
There are a range of ways you can motivate your pet to work with you instead of ignoring you. Try using favourite treats, games, toys, attention, and praise during training. If you can teach him that listening to you leads to all his favourite things happening, then the stakes are in your favour next time you cue a behaviour. The more good history you build, the better the stakes get for you.
Next time your pet seems to blow you off when you ask him to do something, take a minute to think about what you’re offering him in return. Are you asking him to stop doing something he’s enjoying? Then you had better up your game!